Marketing Console

SuperAdmin — every channel, every client, one command center

6
Organizations
9
Active Campaigns
14,820
Digital Pieces (30d)
4,310
Physical Pieces (30d)
1,908
QR Scans (30d)
$186K
Gifts Attributed (30d)

Giving Funnel — All Clients (30 Days)

Funnel Report ›
Pieces Delivered
19,130
100%
Opened / Received
12,240
64.0%
Clicked / Scanned
4,395
23.0%
Gave or Pledged
1,341
7.0%

Print QR scans are merged with email and text clicks, so physical and digital pieces report in one funnel.

Production Calendar — August 2026

Open Full Calendar ›
Sun
Mon
Tue
Wed
Thu
Fri
Sat
2
3
4
5St.M email nudge
6
7
8Grace W3 locks
9
10
11Grace W3 mail+ email/text
12
13FB W4 email
14
15
16
17Auto-reports 6am
18St.M W2 mailGrace W4 mail
19
20
21
22
23
24Auto-reports 6am
25Grace thank-you
26
27
28
29

Pending Payments

2 accounts with overdue balances

  • St. Michael's Parish — $748.50 overdue (Wave 2 print)
  • Kingdom Life Church — $499.00 setup fee unpaid

Channel Health (30d)

📧 Email open rate38.4%
📱 Text click rate21.7%
✉ Print QR scan rate16.5%
📣 Social engagement4.9%
🚫 Unsubscribes0.3%

This Week's Auto-Reports

3 reports sending Monday 6 AM

  • Grace Community — Wave 2 Report
  • First Baptist — Wave 3 Report
  • St. Michael's — Wave 1 Report

Send Volume This Month

Email 9,640 / 25,000 • SMS 4,120 / 10,000 • Print 4,310 pieces

Manage Sending Limits →

Client Organizations

Export CSV ›
Organization Sales Rep Campaigns YTD Revenue Status
M. Reynolds 2 active $7,275 ● Active Login as Client →
M. Reynolds 1 active $2,499 ● Active Login as Client →
S. Alvarez 5 active $31,200 ● Active Login as Client →
House 0 (draft) ⚠ Setup Login as Client →
M. Reynolds 1 completed $4,225 ● Active Login as Client →
S. Alvarez 1 setup Setup Login as Client →

🔒 Login as Client opens that organization's dashboard in impersonation mode — every action is logged to the audit trail.

Pieces Sent (Last 30 Days)

Full Report ›
ChannelPiecesTrend
📧 Email9,640▲ 12%
📱 Text / SMS4,120▲ 8%
📣 Social Media1,060▲ 21%
✉ Print (mailed)4,310▶ flat

Next Batches — All Clients

Production Calendar ›
DateClient / WaveChannelsPieces
Aug 11Grace Community — Wave 3Print + Email + Text2,350
Aug 13First Baptist — Wave 4Email + Social1,870
Aug 18St. Michael's — Wave 2Print + Email + Text1,610

Batches lock 72 hours before send for print production and list suppression.

QR Code Tracking — Scan & Conversion

Download QR Report ›
Campaign / Batch Landing Page Scans Gifts Conversion
Grace Stewardship — Wave 1 /give/grace-stewardship-2026 412 86 20.9%
Grace Stewardship — Wave 2 /give/grace-stewardship-2026 300 61 20.3%
St. Michael's Offertory — Wave 1 /give/stmichaels-offertory 486 98 20.2%
First Baptist Building — Wave 3 /give/firstbaptist-building (email link) 710 122 17.2%

Every printed piece carries a batch-unique QR code pointing to the campaign's co-branded giving page, so physical mail is tracked to the gift just like digital.

A/B Test — Grace Wave 2 Subject Lines

"Your family's part in our story" Winner 44.1% open
"2026 Stewardship update" 31.6% open

Winner auto-sent to the remaining 80% of the list after a 4-hour test window.

UTM & Attribution

All links auto-tagged: utm_source=email utm_campaign=grace-w3 qr_batch=w3-print

Gifts attribute to first touch, with multi-touch view in reports.

11,420
Total Household Records
95.2%
Clean & Deliverable
1,104
Suppressed (responded)
+312
New Records (30d)

Segments Across Clients

+ New Segment ›
SegmentRuleHouseholdsAvg Gift
Faithful GiversGave 4+ times in 12 mo3,120$212
Occasional Givers1–3 gifts in 12 mo3,890$88
New / Young FamiliesJoined < 24 mo or head-of-house < 402,140$46
Spanish-PreferredLanguage preference = ES1,485$74
Lapsed 12+ moNo gift in 12 mo, prior donor785

Segments drive channel mix and ask amounts — data mining matches each donor with the right level of support.

List Hygiene

NCOA address updates (30d)184
Duplicates merged (30d)96
Bad emails cleaned (30d)211
Bounced & held57
Client List Intake (Secure Upload) →

AI Data Scrubbing

Nightly jobs de-duplicate, standardize addresses, and flag household links across every client CRM.

View Scrub Log →

Template Library

Brand Kits ›
✉ Letter
Stewardship Ask — Wave 1
EN/ES
✉ Letter
Follow-Up — Wave 2/3
EN/ES
✉ Letter
Thank-You + Receipt
EN/ES/VI
📧 Email
Campaign Announce
A/B live
📧 Email
Weekly Progress Update
EN
📱 Text
Give-by-Text Nudge
EN/ES
📣 Social
Campaign Kickoff Post
FB/IG
📣 Social
Goal Milestone Graphic
Draft

Merge fields available in every template:

{{first_name}} {{household}} {{suggested_ask}} {{last_gift_date}} {{campaign_goal_pct}} {{qr_code}} {{giving_link}} {{language}}
AI Draft Assist: generate first-draft letters, emails, and social copy in each segment's language and reading level — every draft is reviewed by a SimplyIOP campaign advisor before it can be scheduled. Try it →

Donor Journeys

+ Build Journey ›

New Donor Welcome

Trigger: first gift • 3 emails + 1 printed thank-you over 30 days

642 active • 18% 2nd gift

Lapsed Giver Win-Back

Trigger: 90 days inactive • email + text + letter if no response

238 active • 9% reactivated

Recurring Gift Nudge

Trigger: 3 one-time gifts in 6 months • invite to monthly giving

121 active • 24% converted

Pledge Reminder Sequence

Trigger: pledge unpaid at 30/60/90 days • gentle email + letter

87 active

First-Time Guest Follow-Up

Trigger: new record from connect card • welcome series, no ask for 60 days

draft

Journey Guardrails

Global frequency cap — max 2 touches/week
Auto-suppress campaign responders
Quiet hours (no texts 9pm–9am local)
Language-match all sends

Journey Performance

Automated journeys drove $31,480 in gifts last quarter — 17% of all attributed giving.

Full Journey Report →

Post Queue

+ Schedule Post ›
WhenClient / PostNetworkStatus
Aug 3, 6 PM Grace — "We're 62% to goal!" milestone graphic FB + IG Boosted $40
Aug 5, 9 AM St. Michael's — Bilingual offertory story (EN/ES) FB Awaiting client OK
Aug 13, 6 PM First Baptist — Building fund video + give link FB + IG + YT Scheduled
Aug 25, 10 AM Grace — Thank-you montage from thank-you wave FB + IG Scheduled

Connected Accounts

Social Performance (30d)

Posts published24
Reach48,200
Link clicks to giving pages1,120
Gifts attributed94
Rep Co-Branded Page Referrals YTD Commission Status
/partner/michael-reynolds 4 $622.30 ● Active
/partner/sofia-alvarez 3 $1,204.75 ● Active
pending approval 0 ⚠ Pending

Reps are the same partners who appear in the Consultant Portal — commission structure: 20% setup / 5% print / 10% add-ons & renewals.

Co-Branded Landing Pages

+ Create Landing Page ›
Page Type QR Scans Leads / Gifts Status
Rep Lead Page 11 leads ● Live
Client Giving Page 712 147 gifts ● Live
Client Giving Page 486 98 gifts ● Live
Client Giving Page draft Draft

Create New Sales Rep

Create Landing Page